Arriving in Paris at the age of 18 years, Daniel made his first steps in the fashion business as a model. After a year of modeling for Karl Lagerfeld, Chanel, Armani and many others, he started working as a styling assistant for the next 4 years.
In 2009, Daniel founded the production and casting agency ZO'ESTICA.
ZO'ESTICA provided production and casting services to brands and magazines such as Louis Vuitton, Lacoste, Vogue US, Vogue Italia and Citizen K, just to name a few.
Daniel started his activity as a brand strategist for image and development with Arnys Paris in 2011. The rebranding of Arnys let to a highly successful sale to LVMH in 2012. Since then Daniel is working on the development of brands such as Etienne Deroeux, Andrea Crews, 69us and Advani London. In November 2016 he has been appointed to lead the relaunch of the american brand Band of Outsiders.
Daniel Hettmann mission is to combine his various fields of activity and to create a platform that provides services such as show production, casting or art buying and that nurtures brands, artists and designers.