Daniel Hettmann

Arriving in Paris at the age of 18 years, Daniel made his first steps in the fashion business as a model. After a year of modelling for Karl Lagerfeld, Chanel, Armani and many others, he started working as a styling assistant for the next 4 years.

In 2009, Daniel founded his production agency.

The agency provided photo production and casting services to brands and magazines such as Louis Vuitton, Lacoste, Vogue US, Vogue Italia and Citizen K.

Daniel started consulting as a brand strategist for image and development with Arnys Paris in 2011. The rebranding of Arnys let to a highly successful sale to LVMH in 2012. Since then, Daniel has been working on the development of brands such as Etienne Deroeux, 69, Advani London and Band of Outsiders.

In 2012, the agency moved into show production. To this date, Daniel is increasingly producing shows and events for emerging and established designers.

The aim is to provide a personalised service and a production platform that nurtures brands, artists and designers.